Why now
Search has changed. Your visibility needs to keep up.
Ask Google a question: more and more often, the first thing you see is not a link but an answer written by AI. These AI Overviews sit at the top of the page, above the regular results. And a growing share of your prospects now ask their questions directly to ChatGPT, Perplexity or Gemini.
Those answers rely on sources, and they cite them. If your website isn't one of them, your competitors get the spotlight, even when you outrank them on Google. Traditional SEO is still essential. It's just no longer enough.
That's what GEO is for: Generative Engine Optimization. The idea is simple: make your website easy for AI answer engines to understand, verify and cite. Clear, structured information that stays consistent from one site to the next. SEO gets you found on Google. GEO gets you cited by AI. We work on both together, on the same website.
What we do
Six levers, one visibility to build
360° SEO & GEO audit
Before taking action, you need to know where you stand. We go through your website across 9 areas, and every finding is backed by dated evidence: a real Google screenshot, a technical reading, a speed measurement.
- Technical and indexing: pages actually indexed, sitemap, redirects, canonical tags, 404 errors, Core Web Vitals.
- Content and internal linking: titles, meta descriptions, heading structure, thin pages, links between your pages.
- Authority and competition: backlinks, Google Business Profile, reviews, competitors actually ranking for your queries.
- AI visibility: are you cited in Google's AI Overviews, ChatGPT or Perplexity, and who is cited instead of you?
The goal? A complete picture and an action plan estimated in hours, ranked by impact, so you know exactly what to fix first.
Explore the auditTechnical and on-page optimization
Great content is useless if Google can't read it properly. Our WordPress and Next.js developers fix your website's code directly, with no subcontractor involved.
- Indexing: clean sitemap, consistent canonicals, single-hop 301 redirects, properly linked language versions.
- Markup: titles, meta descriptions, H tags, alt attributes, Open Graph tags.
- Speed: images, fonts, JavaScript, caching, better Core Web Vitals.
- Technical choices: useful or unnecessary WordPress plugins, hosting configuration.
The goal? A faster website, fully readable by Google and by AI crawlers, where every SEO action actually pays off.
Explore optimizationSemantic audit and search intent
Your customers don't search for your services using your words. We analyze the queries they type, the questions they ask AI tools and the pages that answer them today.
- Queries and intent: what your prospects are looking for, and at which stage of their decision.
- Competitive gap: topics your competitors cover that your website ignores.
- Pages to create, merge or strengthen so your own pages stop competing with each other.
The goal? An editorial roadmap based on real demand, not guesswork.
Explore the auditCitable content creation
Google ranks pages; AI tools cite answers. We write content with you that does both: useful for your readers, and precise enough to be used as a source.
- Service pages and local pages that clearly answer “what, for whom, how much, how long”.
- In-depth articles and FAQs structured as questions and answers.
- Case studies with real figures: context, solution, results.
- Structured data (schema.org) so search engines understand who you are and what you offer.
The goal? Content that brings qualified traffic, reassures your prospects and improves your chances of being cited in AI-generated answers.
Explore optimizationLocal SEO and brand identity
For Google and for AI tools alike, a business is an “entity”: a name, an address, an activity, reviews. When this information contradicts itself from one site to another, your visibility suffers.
- Google Business Profile: categories, opening hours, services, photos, posts.
- Brand consistency: same name and contact details on your website, your social accounts and directories.
- Customer reviews: a simple method to get them and respond to them.
- Trust pages: about, team, legal notice.
The goal? Be identified without ambiguity, show up in local searches and build trust from the very first contact.
Explore optimizationMonthly SEO & GEO monitoring and maintenance
SEO is never finished: Google evolves, your competitors publish, AI tools change their sources. Every month, we measure, fix and explain.
- Measurement: rankings on your key queries, organic traffic and conversions (Search Console, GA4), Core Web Vitals, Google reviews.
- AI visibility: a fixed panel of questions asked to AI tools every month, with the sources they cite.
- Actions: technical fixes, optimizations and content, depending on your plan.
- A clear report every month or every quarter, with the next priorities.
The goal? Measure the effect of every action, adjust the strategy as your market moves, and keep your website healthy over time.
Explore monthly monitoringHow we work
Three steps, in the order that matters
Audit
We measure where your website stands on Google and in AI answers, with evidence. You leave with an action plan estimated in hours.
Explore the auditOptimize
Our developers carry out the plan: technical fixes, content, Google Business Profile, structured data. You know in advance what will be done, and how long it will take.
Explore optimizationMonitor
Every month, we measure, fix and explain what changed. Your visibility stays maintained over time.
Explore monthly monitoringSEO and GEO
Two disciplines, one goal: being chosen
| SEO | GEO | |
|---|---|---|
| Goal | Get your pages into Google's search results. | Get your website cited in AI-generated answers. |
| Where you appear | Regular links, the local map pack, rich snippets. | Google AI Overviews, ChatGPT, Perplexity, Gemini. |
| What makes the difference | Solid technical base, relevant content, backlinks. | Clear answers, verifiable evidence, a consistent brand everywhere. |
| Content that works | Complete pages that answer a specific search. | Short, precise answers in a question-and-answer format. |
| What we measure | Rankings, organic traffic and conversions. | Citations across a fixed panel of questions asked to AI tools every month. |
Our method
Evidence, not promises
Many audits boil down to a score generated by a tool. Ours is built on dated evidence: real screenshots of Google results, technical readings, speed measurements, AI answers recorded on the day of the test. You see exactly what we see.
Every finding leads to a specific action, ranked by impact and estimated in hours. You know what will be fixed, in what order, and why. No vague tasks, no unexplained jargon.
Then we measure against the same benchmarks as at the start: Search Console, GA4, a position tracking tool and the same panel of questions asked to AI tools. You compare before and after on the same basis.
Our plans
A plan for every step
An express diagnostic or a full audit to get started, optimization to carry out the plan, monthly monitoring to maintain your results. All our plans are quote-based, tailored to the size and goals of your website.
Our commitments
What we don't promise
No guaranteed #1 ranking
Nobody controls Google's algorithm. An agency that guarantees the top spot is selling a promise, not a method. We commit to the work we do, the evidence we provide and full transparency on results.
No guaranteed position in ChatGPT
AI answers change with the question, the wording and the day. There is no reliable ranking to promise. Instead, we track a fixed panel of questions asked to AI tools every month, and record who gets cited.
First effects in 6 to 12 weeks
SEO is not instant: Google has to recrawl your pages and AI tools have to refresh their sources. Every change is measured and explained in our reports, with no hype.
FAQ
Your questions about SEO and GEO
GEO (Generative Engine Optimization) means making your website easy for AI answer engines to cite: Google AI Overviews, ChatGPT, Perplexity, Gemini. In practice: clear answers on your pages, structured data, verifiable evidence and identical information wherever your business is mentioned. AI tools are more likely to cite what they can understand and verify.
A website that attracts, an application that evolves.
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